Plans, limits and billing

What each plan includes, what counts as an AI answer, and how payment, cancelling and refunds work.

The plans

Starter, $29 a month: 1 website and 1,000 AI answers a month. The help chat, suggested replies to forwarded email, and insights with the gaps in your docs.
Growth, $79 a month: 3 websites and 5,000 AI answers a month. Everything in Starter, plus replying from the inbox (with the automatic reply and sending from your own address), Slack, signed-in visitors, and testing your docs against past questions.
Scale, $199 a month: 10 websites and 20,000 AI answers a month. Everything in Growth, plus Freemius and account actions.

Every team member is included on every plan. Prices are in US dollars and billed monthly; tax is added at checkout where it applies. If we change a plan's price, we tell you at least 30 days before it applies to you.

Companies in the invite-only beta are on the Beta plan until they have another one: everything is included, with up to 10 websites and no monthly cap on answers.

What counts as an AI answer

Each question the chat replies to counts as one, including the ones it hands to your team. So does each forwarded email the AI reads to suggest a reply. Drafted articles and docs tests don't count. A month runs from the 1st (UTC).

When answers run out

Until the 1st, the chat hands new questions to your team (visitors are offered the form to leave their email) and email arrives without a suggested reply. You are never charged extra.

Your team email is told when you have used 80% of the month's answers, and again at 100%.
One day can use at most three times the month's daily average (20 at least), so a flood of questions can't use up the month in a day. Past that, the same happens until the next day (UTC).
Each company also has a daily budget for its AI use. Past it, the chat offers a person instead.

Your answers this month show on Home and on the Plan page.

Websites

Your plan sets how many websites the chat may run on. You can't save more than that. After a move to a smaller plan, the websites past the new number no longer get the chat.

Paying and changing plan

Payments go through Lemon Squeezy, our merchant of record: they take the payment, handle sales tax and VAT, and send your invoices and receipts.

Only admins see billing. On the Plan page:

When you aren't paying, a button for each plan opens its checkout. A checkout link from the Plan page works for 7 days. If the page shows no plans to choose from, email hello@getswaru.com.
When you are paying, Manage billing opens Lemon Squeezy's billing page, where you change plan or card, see invoices, or cancel.

Cancelling

You can cancel at any time. Your plan stays active until the end of the period you paid for. After that your company has No plan: the chat hands every question to your team and email arrives without a suggestion, until you choose a plan again.

Refunds

Your first payment is refundable in full if you ask within 30 days of it.
Monthly renewals aren't refunded, but you keep your plan to the end of the month you paid for.
To ask, email hello@getswaru.com from the address on your account, or reply to your Lemon Squeezy receipt.
Refunds go back to the card you paid with, usually within 5 to 10 business days. A refunded subscription ends its plan.

The full policy is at https://getswaru.com/refunds, and the terms at https://getswaru.com/terms.

Still stuck? Write to hello@getswaru.com.